As a mobile-first generation, Gen Z’s shopping habits are weighted heavily towards speed and convenience. In the next decade, this generation will have huge influence over global economics and culture. 

The world of online retail will be reshaped by Gen Z’s brand choices, payment preferences, and attitudes. As consumers, they are far less wary of emerging digital tools than other age groups. Equally, they are incredibly data security-savvy and trust that their personal information will be wholly protected.

In order to minimize cart abandonment and retain their custom, it’s important to understand the buying habits and preferred technologies that influence this cohort.