As early adopters of ride sharing and micromobility, it is predicted that the collective ‘buying power’ of Gen Z will have a positive impact on urban mobility.
Payments are a key stage in the overall customer journey. So it’s important for mobility companies to offer one of their largest target audiences frictionless payment experiences that can delight young travelers to retain their loyalty.
What will you learn?
- The traits, preferences, and key concerns of Gen Z travelers
- The specific payment preferences of Gen Z travelers
- How to attract and retain Gen Z traveler loyalty through payments
